How to Become a Successful Online Health Coach in 2024

Advances in health coaching technology, awareness about health and wellness in the wake of the pandemic, and growing comfort with the idea of telehealth make 2024 the perfect year to adopt a strategy to become a health coach online.

The beauty of online health and wellness coaching is that you're exponentially expanding your reach and potential impact on the lives of your clients. Health coaches also add flexibility to their lives as they don't need to be tied to a schedule in a clinic or gym.

Let's explore how to become an online health coach to prepare you and your team for success in the burgeoning health industry this year.

What is an online wellness coach?

An online wellness coach is a professional who leverages health coaching software platforms to guide individuals towards healthier lifestyles. They come in various specializations, catering to different aspects of wellness. 

According to the U.S. Bureau of Labor Statistics, the demand for health education specialists and community health workers is projected to grow 12 percent from 2021 to 2031, much faster than the average for all occupations. 

Here's a deeper look into what they do:

  • Personalized coaching: Wellness coaches work with clients one-on-one or in group settings to develop personalized wellness plans. These plans encompass nutrition, fitness, motivation, and spirituality, tailored to the individual's needs and goals.
  • Specialization: Some coaches focus on specific areas like mental health, fitness, or nutrition. However, the most successful health coaches online adopt a holistic approach, combining various aspects of wellness to effect lasting change in their clients' lives.
  • Goal setting & motivation: Coaches motivate and encourage clients to make incremental changes that lead to improved health and the attainment of health goals. These coaching goals could range from weight loss and strength training to improved mobility and better life balance.
  • Work settings: Coaches can work in various settings. Some collaborate with healthcare providers, while others serve through community organizations or corporations. Many prefer a solo practice or a partnership with other health coaches. Entrepreneurial coaches may even develop an online health coaching business with staff and facilities to assist clients.
  • Virtual platforms: Online health coaches work virtually with clients through platforms like Zoom or Skype. They monitor their clients' health activities through devices like Fitbit or Apple Watch and implement health plans to help them progress towards their wellness goals.

As an aspiring online wellness coach, understanding these roles and responsibilities is the first step towards a successful career in this field.

Are health coaches in demand?


The health coaching industry has seen significant growth, a trend that has only accelerated in recent years. This growth is driven by a greater awareness of the importance of preventive healthcare and the role that lifestyle changes can play in managing chronic conditions.

  • Market growth: The global health coaching market, valued at $13.6 billion in 2020, is projected to more than double by 2030, reaching an estimated value of $28 billion. This growth reflects the increasing recognition of the value that health coaches can provide.
  • Impact of the pandemic: The COVID-19 pandemic has underscored the risks associated with chronic conditions such as obesity, high blood pressure, and diabetes. Health coaches play a crucial role in helping individuals manage these conditions and improve their overall health.
  • Role in healthcare: Health coaches online complement the work of primary care doctors by focusing on lifestyle changes that can prevent or manage chronic conditions. They work with clients to develop personalized wellness plans that address nutrition, fitness, stress management, and other aspects of health.
  • Earning potential: Health coaching can also be a rewarding career financially. While salaries vary widely, an average online health coach salary in the United States is $58K/year, according to Glassdoor. Health coaches who partner or form teams have the potential to earn even more, depending on their commitment and hourly rates.
  • Work-life balance: Health coaching offers the opportunity for a balanced lifestyle. Coaches can set their own schedules and work from virtually anywhere, allowing them to maintain their own health and wellness while helping others improve theirs. After all, how helpful can health coaches be with clients if they are overworked and stretched to their limits?

As the demand for health coaching continues to grow, there are abundant opportunities for those interested in this rewarding career. 

How to become an online health coach: A step-by-step guide

1. Set up your virtual workspace

The first step to becoming an online health coach is setting up a professional virtual workspace. According to a 2022 survey by Owl Labs, 92% of people believe that a professional setup is crucial for effective online coaching. 

Here's how to create yours:

  1. Invest in quality equipment: While you can conduct Zoom meetings on a laptop, tablet, or phone, investing in a larger monitor and a high-quality webcam can enhance the customer experience.
  2. Create a consistent look: Establish a consistent look for your business. This could be a company logo backdrop or a green screen with consistent images. This not only looks professional but also avoids confusing customers.
  3. Dedicate a workspace: The Health Coach Institute (HCI) emphasizes the importance of having a dedicated workspace. This could be a rented office, a home office, or even a well-equipped spot on a deck. A dedicated workspace creates a professional setting and establishes boundaries with family and friends.

2. Ensure privacy & data access

Privacy is paramount in health coaching. You'll be discussing sensitive health issues with clients and possibly consulting with healthcare professionals. Here's how to ensure privacy and data access:

  1. Choose a private setting: Avoid crowded places like coffee shops. Choose a setting where you can discuss health issues privately. For remote communications, only use HIPAA compliant video conferencing tools.
  2. Leverage fitness tracking devices: More people are using fitness tracking devices to develop their wellness programs. As an online health coach, you should be able to access data from these devices to better guide your clients.

3. Develop your marketing strategy

A well-developed marketing strategy is crucial for attracting and retaining clients. According to a 2022 report by Statista, 77% of the global population is online, and a significant portion of them use social media. Here's how to reach them:

  1. Create a quality website: Your website is often the first point of contact between you and potential clients. Make sure it's professionally designed, easy to navigate, and provides valuable information about your services.
  2. Leverage social media: Develop a social media strategy on platforms where your ideal clientele hangs out, such as Facebook, Instagram, TikTok, and LinkedIn. Regularly post valuable content and engage with your audience.

4. Use HIPAA-compliant health coaching platforms

Utilizing a health coaching software platform like Profi can significantly streamline the management of your health coaching business. Profi is a comprehensive coaching management software designed to support coaches in various ways:

  • Scheduling & billing: Profi’s coaching software automates manual tasks such as scheduling and billing, allowing you to focus more on your clients. It integrates with your calendar for easy scheduling and uses Stripe API for secure and automatic payment processing.
  • Client management: Profi provides a client management system that allows you to track the status of your active or archived clients and contacts, along with their individual and business details.
  • Content creation & delivery: With Profi’s online course builder, you can create, sell, and deliver your signature coaching courses and programs. You can create simple courses that run on autopilot with self-paced content delivered to your clients when you decide.
  • Progress tracking & reporting: Profi helps you keep track of client progress and team performance all in one place. Corporate and Network plans offer advanced features like filtering and exporting team and company performance data or client reports by more than 20 data points.
  • Community building: With the Corporate or Network plan, you can build a collaborative community space while setting the tone with in-depth controls.

By leveraging Profi's health coaching software, you can discover how to start an online health coaching business and scale your coaching business while maintaining the personal contact that allows you to succeed with your clients.

Still not convinced? Check out the interactive demo below:

Can you be an online health coach without a degree?

Becoming an online health coach is a journey that doesn't necessarily require a degree. However, certain steps can significantly enhance your credibility and success in this field. 

Here's a step-by-step guide to becoming an online health coach:

Step 1: Understand the role of a health coach

As an aspiring health coach, your primary role will be to guide your clients towards self-directed, lasting changes that align with their values. This involves a comprehensive understanding of various aspects of wellness and the ability to apply this knowledge to help your clients achieve their health goals. 

Here's a breakdown of what you need to know:

  • Holistic approach to wellness: Health coaching isn't just about physical fitness. It encompasses nutrition, mental health, motivation, and even spiritual well-being. As a health coach, you'll need to understand these different aspects of wellness and how they interact with each other.
  • Personalized coaching: Every client is unique, and their wellness plan should be too. You'll work with clients one-on-one or in group settings to develop personalized wellness plans that align with their individual needs and goals.
  • Behavior change strategies: One of the key roles of a health coach is to help clients make lasting changes to their behavior. This involves understanding behavior change theories and motivational strategies, and applying them to support your clients in creating and sustaining change.
  • Health education: As a health coach, you'll also be a health educator. You'll need to stay up-to-date with the latest health and wellness research and be able to communicate this information to your clients in a way that's easy to understand and apply to their daily lives.
  • Work settings: Health coaches can work in a variety of settings, including healthcare teams, HIPAA compliant platforms, community-based programs, or even in an entrepreneurial capacity. Understanding the pros and cons of each setting can help you decide where you'd like to work.
  • Digital platforms: With the rise of online health coaching, it's also important to understand how to leverage digital platforms to provide coaching services. This includes conducting virtual meetings, monitoring clients' health data, and providing online resources.

Step 2: Consider online health coach certification

While becoming an online health coach doesn't strictly require a degree, obtaining a certification can significantly enhance your credibility and marketability. 

According to the National Board for Health & Wellness Coaching (NBHWC), over 8,400 health and wellness coaches have achieved their National Board Certified Health & Wellness Coaches (NBC-HWC) credential, demonstrating their commitment to professional standards in the field. 

Here's why you should consider online health coach certification:

  • Boosts credibility: A certification from a reputable organization like the NBHWC can enhance your credibility in the eyes of potential clients and employers. It shows that you have met rigorous professional standards and are committed to maintaining the highest level of competence in your practice.
  • Enhances marketability: With the growing demand for health coaches, certification can help you stand out in the competitive job market. It signals to potential clients and employers that you have the necessary skills and knowledge to provide effective health coaching services.
  • Provides professional standards: The NBHWC has established professional standards for health and wellness coaching in collaboration with the National Board of Medical Examiners. By obtaining online health coach certification, you align yourself with these standards, which can help to advance the profession and ensure the quality of health coaching services.
  • Access to resources: As a certified health coach, you'll have access to a range of resources and support from the certifying organization. This can include continuing education opportunities, networking events, and up-to-date information on the latest research and best practices in health coaching.

Remember, while certification can provide many benefits, it's not the only factor that will determine your success as a health coach. Your passion for helping others, commitment to continuous learning, and ability to build strong relationships with your clients are equally important.

Step 3: Meet the NBHWC certification requirements

To earn online health coach certification from the NBHWC, you'll need to meet certain prerequisites. These typically include having an associate's degree or 4,000 hours of work experience in any field. Additionally, you'll need to complete a board-certified training program and conduct a specific number of health and wellness coaching sessions.

The NBHWC provides a list of best online health coaching programs that qualify applicants for board certification. These programs are designed to equip you with the necessary skills and knowledge to excel as a health coach. They cover a range of topics, including behavior change theories, motivational strategies, and health education and promotion theories.

There are also many online communities for health coaches to interact and learn from each other. These communities can be a valuable resource for networking, professional development, and even marketing as people seeking coaches often find lists of member coaches.

The journey to becoming a certified health coach involves continuous learning and development. Stay updated with the latest coaching trends and research, and always strive to provide the best possible service to your clients.

Step 4: Leverage online communities

Online communities can be a powerful resource for health coaches, providing opportunities for networking, learning, and marketing. One such community is Virtual Health Coaches, a platform that connects certified online health and wellness coaches with individuals seeking their services.

Here's how you can leverage such communities:

  • Networking: Connect with other health coaches, share experiences, and learn from each other. This can be particularly beneficial for those new to the field or looking to expand their network.
  • Learning: Stay updated with the latest trends and research in health and wellness. Many online communities provide resources and educational content to help you enhance your skills and knowledge.
  • Marketing: Online communities often have directories or lists of member coaches. This can be a great way to market your services and attract potential clients.

Can you be an online health coach from home?


6 Steps to Becoming a Health Coach

  1. Learn what a health coach does, visit health and wellness training programs
  2. Determine what kind of training you need, think about your business goals
  3. Research training programs and specialty areas
  4. Choose your training program, complete the course requirements
  5. Get board certification, apply for and take the NBHWC Board Exam
  6. Go be a coach!


The beauty of becoming an online health coach is that it can be done from anywhere. Home certainly would be the most comfortable place to operate as an online wellness coach. As long as the coach has good, dependable internet service and not too many potential distractions, they can potentially work with clients around the globe from home.

The coach must make sure to have an appropriate setting for conducting meetings with clients. Online health coaches might encounter clients from different cultures, so they want to ensure nothing inappropriate could be in the background to offend a potential client.

HCI also recommended that any health coach considering working from home install a landline. In case the internet goes out, clients would still need a way to stay in touch with the coach.

Health coaches must ensure they have a comfortable working environment as health coaching involves more than just meeting with clients. They also spend time drafting and updating health action plans, consulting with other health care providers and health coaches, addressing continuing education requirements, and handling the practices of running a business, such as marketing, accounting, scheduling, etc.

Once a team, company, or network understands the need to grow an online health coaching presence, they will want to determine what practice management service will best meet their needs. Or, better yet, book a demo to learn how Profi can reduce administrative burden in your coaching business with a platform designed for growing your online health coaching business.

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