About Profi

Learn the why, who and how behind the Profi platform
Service providers from individual entrepreneurs to large and small organizations use the Profi platform
Trusted by 1,000+ service providers from solopreneurs to organizations big and small
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2018

The story begins in 2018 when we saw a vast need to match people seeking mental health help with those who could provide it.

At that time, there was no online marketplace to connect the two. Inspired by the promise of helping mental health providers help more people, we built the awarenow marketplace to begin meeting the need.

2019-2020

As our marketplace grew, what we heard from our service providers evolved into daily requests for tools to organize their professional practice and service delivery.

2020’s global pandemic crystallized the importance of virtual service delivery. So we pivoted to meet the demand with solutions built for the specific needs of the professional service provider: a single, secure place for scheduling, video conferencing, program and content creation, billing and more.

Not only mental health practitioners, therapists and coaches of all types, but also consultants, trainers, accountants and lawyers started discovering awarenow’s potential for their businesses.

So in response to our customers’ needs, we began building the only all-in-one solution available, enabling our customers to manage and grow their service businesses online.

2021

In 2021 our founder and CEO, Alina, meets Adam, our Executive Chairman, and the company as we know it today is born.

Our mission: We provide a holistic, intuitive platform for profis to grow and scale their business — so they can help more people.

Led by this shared mission, it was a natural move for us to change our brand name from awarenow to Profi, which is short for ‘professional’.

And we’re committed to continue providing service ‘professionals’ (who we call ‘profis’) with all the tools they need to take care of others and grow their business.

Who is Building Profi

We have amazingly talented people on our distributed team board. Most of them are profis too.

Psychotherapists like Suren,
Member of the Management Board of the company
Consultants like Suren Avunjian,
Board member

Suren previously built the most innovative clinical ERP servicing 100+ medical labs helping to process tens of millions of patients for COVID-19 testing. He knows best how profis in healthcare benefit from Profi’s tool set.

Coaches like Alina Trigubenko, our
Founder & CEO
Coaches like Alina Trigubenko, our
Founder & CEO

Business developer at heart, Alina is all about bringing the right people together to turn the most ambitious ideas and projects into reality.

Trainers like Adam Miller,
Executive Chairman
Trainers like Adam Miller,
Executive Chairman

Adam previously built Cornerstone, an employee training company that helps hundreds of millions of people realize their potential. Profi is his ‘next venture bound for success.’

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Employees of Profi marketing
Success
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Product
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VP of Engineering
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Product
coach
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Accountant
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Developer
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Designer
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Marketing
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COO
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Head of Growth
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VP of Sales

Build Profi With Us

Our core principle has always been to listen carefully to our profis and their clients. We talk to our users every day to make sure we understand their daily professional challenges. Combined with our super-talented team and you have a solution like Profi that solves problems in a unique way, holistically. And when we understand, the sky becomes the only limit for Profi and our profis’ business growth potential.

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