Profi.io vs. Practice Better: What to Choose When You're Ready to Scale Holistic Care

You've built or dream of building a practice that goes beyond appointments. You combine in-person and telehealth with coaching, care plans, behavior change, and continuous support. Maybe you started with Practice Better, which worked fine for a while. But now you're scaling. More clients. More collaboration or providers working alongside you. More moving parts.

There's no easy way to unlock continuity of care via live sessions, self-paced content, and team collaboration with one coherent patient and client experience. You're duplicating content, tracking progress manually, and working around rigid scheduling logic. Tools aren't missing, there are too many logins and data pouring to do, but they don't work together as you need them to.

This article breaks down the differences between Profi.io and Practice Better through the lens of what your practice needs next, because the right platform is future-proofing you, and for that, it should grow with you without duct-taping new tools along the way.

Profi.io

Profi.io is the only comprehensive platform for care delivery and coaching designed to help practices provide long-term, relationship-based, multi-format services across teams, programs, and client journeys.

While most platforms focus on pure provider-focused practice management, documentation, scheduling, or billing, Profi.io focuses on the care delivery: the experience of your patients and clients. From onboarding to retention across one-on-one, group, and asynchronous formats, protocol and program management, your team has a shared system to coordinate, engage, and scale without dropping quality.

You don't need to patch together Zoom, Calendly, Stripe, Google Drive, EHR and a course builder. You shouldn't adapt a solo-provider tool to fit a 15-person team. Profi.io replaces the mess with one cohesive platform that works across formats, teams, and business models.

Use Profi.io to:

Build top-notch client programs that combine sessions, content, forms, tasks, to-do and goal trackers and secure messages.
Let patients and clients book, join telehealth and video calls, fill out forms, message your team, and access resources in one secure, branded member portal.
Automate reminders, assign program steps, and track patient engagement without switching tools.
Coordinate across clinicians, coaches, and operational staff with shared access and team views.
Collect payments, manage packages, and run memberships or subscriptions.
Personalize care further with wearables and lifestyle data integration (via HeadsUp).

Who it is for

Profi.io was created for practices that outgrew the "calendar + form + video" model long ago.

It's a strong fit for:

Concierge medicine teams investing in modern enablement infrastructure and modern member experience.
Longevity clinics that combine diagnostics, coaching, and behavior change.
Mental health providers who offer hybrid, group and 1:1 telehealth.
Corporate wellness organizations running scalable coaching programs for cohorts.
Health and wellness coaching practice that needs a robust service delivery engine.

Whether you're coordinating 3 providers or 300, or 3,000, Profi.io helps you deliver repeatable, high-quality care without rebuilding systems every quarter.

What problems does Profi solve

Unifies client experience. No more hopping between tools, managing multiple threads. All sessions, content, communication, and payments happen in one environment.
Structures programs, care plan, and protocol delivery and management. Build once and run across clients and teams without manual management and follow-up.
Reduces operational drag. Automates booking, reminders, payments, and progress updates.
Improves coordination. Providers and staff can hand off care with shared context and secure messaging.
Boosts member engagement. Members see a branded, seamless, single modern portal.
Future-proofs your model. As you scale, workflows stay standardized. No extra overhead is required.

Use case

You might use Profi.io to run an onboarding journey with a 1:1 consultation, weekly group sessions, and self-paced content (videos or assessments). All of it lives in one HIPAA-compliant place — no juggling Zoom, course builders, or calendar tools. Members book, join sessions, message your team, and access materials through a single branded member portal. Your team stays aligned with shared notes and fully sees each client's progress. As you scale, the experience remains consistent for both members and practitioners.

Pricing

Profi.io pricing is tiered by provider seat and includes most core features right out of the box. That means:

No add-on surprises for basic functionality.
Predictable costs as you grow your team.
No need to buy 4-5 separate tools to run your business.

It's a cost-effective option for scaling practices that want complete visibility and control.

Why teams switch to Profi.io

They've outgrown tools meant for solo providers.
They're tired of stitching together point solutions.
They want consistency and visibility across the entire member journey.
They're ready to automate delivery.
They want to own the member experience from start to finish in one platform.

Practice Better

Practice Better is an EHR for private and group practices designed to help health and wellness providers keep things in order, from bookings and forms to client notes and payments. It combines the basics into one system, making day-to-day tasks easier for solo providers and small teams to manage.

Use Practice Better to:

Book sessions and collect payments.
Keep client notes and protocols in one place.
Share forms, food journals, and documents.
Host video calls and message clients.
Assign tasks or share basic educational content.
Give team members limited access to shared calendars and records.

It's beneficial if your care model is built around regular 1:1 sessions and your main goal is to stay organized and responsive.

Who it is for

Practice Better is a solid choice for providers who work directly with clients in a structured, hands-on way, typically through recurring sessions, habit tracking, and check-ins.

It's a good fit for:

Nutritionists and health coaches.
Functional and integrative providers.
Therapists or counselors working 1:1.
Naturopaths or alternative health professionals.
The new group practices building shared systems for the first time.

It supports team use, but workflows are still mostly provider-led. Collaboration is possible, but the platform assumes practitioners run their lane.

What problems does Practice Better solve

Practice Better helps solo practitioners and small teams stay on top of the essentials without juggling a dozen disconnected tools. It's great when your workflow revolves around 1:1 sessions, check-ins, and keeping client records clean and compliant.

You can count on it to:

Keep client notes, forms, and protocols organized in one easy-to-navigate place.
Handle scheduling, payments, and session reminders without a steep learning curve.
Offer clients a simple way to message you, track habits, and stay accountable.
Provide structure with templates, food logs, and wellness journals.
Reduce onboarding time with an intuitive setup that doesn't require a tech expert.

If your care model starts to include team collaboration, complex program flows, or hands-off automation, most likely, you'll stitch together workarounds or lean on external tools.

Use case

You might use Practice Better to support a coaching client through a 12-week wellness journey: initial intake, weekly check-ins, some shared materials, and ongoing tracking. You'd handle bookings, messaging, and notes in one place. The platform helps you stay organized if you don't need advanced automation or team-wide coordination.

Pricing

Practice Better offers a tiered pricing model based on features and team size. Solo users can access core tools at a low monthly cost. As your needs grow — automation, program flows, or team coordination — you'll need to upgrade to higher-tier plans.

Some workflows (like scheduling multiple sessions at once or automating program steps) are available only in top plans and may still require manual adjustments.

Why teams switch

As care models grow more complex — programs, teams, mixed delivery formats — some teams find the platform more challenging to stretch. It's excellent for managing what's in front of you. But if you're trying to design repeatable, automated journeys that multiple people deliver across formats and touchpoints, you'll likely need more infrastructure than Practice Better was built to offer.

Key Takeaways

👉 Choose Practice Better if your model is simple, provider-led, and built around recurring appointments. It's ideal for staying organized without needing complex infrastructure.

👉 Choose Profi.io if you're scaling programs, working as a team, and want to deliver a seamless client and patient experience across sessions, content, and messaging — all in one platform.

See how Profi.io works firsthand. Schedule a personalized demo.